Grounded Theory

List of Articles Grounded Theory

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1 - Exploring entrepreneurial marketing behavior with heuristic decision making approach (Case of study: nascent nanotech and biotech entrepreneurs in Tehran)
Pouria Nouri عبدالله احمدی کافشانی

Decision making is one of the most important entrepreneurial tasks to identify opportunities so as to create enterprises. Entrepreneurs, intentionally or un-knowingly use heuristics in their decisions, which, though useful in some situations, could lead to decision maki More

Decision making is one of the most important entrepreneurial tasks to identify opportunities so as to create enterprises. Entrepreneurs, intentionally or un-knowingly use heuristics in their decisions, which, though useful in some situations, could lead to decision making biases. Also, entrepreneurial marketing behavior is one of the most important entrepreneurial characteristics in small and medium businesses. This paper’s main goal is to explore nascent entrepreneurs’ marketing behavior with a heuristic approach. This paper’s data were gathered by conducting semi-structured interviews with 15 Iranian high-tech entrepreneurs located in Tehran and analyzed by grounded theory. Decision hastiness was identified as the core category. Furthermore, increase in profit, increase in market share, improvement in decision quality as well as losing market share and decision making biases are the main consequences of heuristic decision making in entrepreneurial marketing behavior. Also, experience, environmental factors, personal goals, business-related factors, needed time to make decisions, decision styles and decision topic are the most influential factors in heuristic decision making in marketing behavior. Manuscript profile
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2 - A framework for organizational social capital development based on the organizational emotional capital
Seyyed Mohammad Toghra hasan Zaree matin Seyyed Hosein Akhavan Alavi Hamid Reza Yazdani

Social capital development is one of the most important challenges of the managers in the today organizations. Decrease of social capital index as level is in Iran proves the necessity of research in this field. Emotional behaviors is an important aspect of interpersona More

Social capital development is one of the most important challenges of the managers in the today organizations. Decrease of social capital index as level is in Iran proves the necessity of research in this field. Emotional behaviors is an important aspect of interpersonal communication. This research tries to develop a framework for social capital development based on the organizational emotional capital. This is a qualitative research and uses grounded theory method with emerging approach. Data collection in this research is done using a semi-structured interview. Interviewees where selected from managers in public sector and NGOs of Markazi and Qom provinces. Theoretical saturation after 16 interviews. Final framework of this research consists of two schemas, first one diagnosis social capital and the second one emotional based development of social capital. Under diagnosis schema there are three main categories causes of social capital weakness symptoms of emotional capital weakness and consequences of social capital weakness. And under the second schema there are four main categories reinforcing phenomenon, central phenomenon (emotional social capital), strategies and outcomes. Manuscript profile
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3 - Proposing a model of knowledge-based companies development, with emphasis on the role of the media
Nader Godini Mehrdad Matani Ali Falah Assadollah Mehrara

The development of knowledge-based companies are necessary for the economic growth of the country. But there are many theoretical weaknesses in the development of these companies, especially in their conceptual models. The purpose of this study is the modification of th More

The development of knowledge-based companies are necessary for the economic growth of the country. But there are many theoretical weaknesses in the development of these companies, especially in their conceptual models. The purpose of this study is the modification of the conceptual model to improve the development path of these companies. A systematic conceptual model for the development of companies, with considering the strategic role of the media, is the purpose of this paper. Firstly, the definitions, indicators, dimensions of knowledge-based companies, and the previous efforts related to them are discussed. The type of research is qualitative and is analyzed based on Grounded Theory methodology. The conceptual model is based on field observation and systematic interviews with 21 managers related to the development of knowledge-based companies, science and technology parks, and growth centers in Iran. The results show that the development of knowledge-based companies is due to the strategic role of media, which is included education, culture, information, and guidance. According to the development strategy of a knowledge-based company, the consequence of the process is enhanced by television and internet. On the other hand, the process is affected by base conditions such as culture, supervision, economics, media activities, as well as environmental conditions such as the academic capacity, websites, intellectual property, laws, sponsorship, Internet, industry, and politics. Trans nationalization of products, reduction of dependence, improvement of product quality, policy, decision making, strategy development, promotion of activities, employment growth, are the consequences of media's role in the development of knowledge-based companies. Manuscript profile
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4 - Designing a commercial model of innovative ideas in companies in the field of information technology and banking communications
علی اکبر jowkar zohreh Feyzabadi Mohammad Mahmoudi Maymand حمیدرضا وزیری گهر
20.1001.1.22286047.1401.21.71.1.8

The purpose of this study is to design and explain the commercialization model of innovative ideas in companies in the field of information technology and banking communications. The present research is developmental in terms of purpose and descriptive-exploratory in te More

The purpose of this study is to design and explain the commercialization model of innovative ideas in companies in the field of information technology and banking communications. The present research is developmental in terms of purpose and descriptive-exploratory in terms of method. Grounded theory strategy has been used to collect qualitative data. Participants in this study include managers and officials of information and communication technology companies in the banking industry. Based on the results of open and axial coding, factors such as keeping pace with environmental developments, strategic factors, managerial factors, cultural factors, quality of organizational communication, commercialization of ideas in the industry, including causal factors affecting the commercialization pattern of innovative ideas in companies Areas of information and banking technology. Also, communication networks, participation platforms, intellectual property of ideas, research capacities, high level support and flexible organizational structure are among the necessary infrastructures for commercialization of innovative ideas in companies in the field of information technology and banking communications. On the other hand, legal challenges, ideas evaluation challenges, organizational damage to the organization, unexpected environmental developments and strategic challenges are among the factors interfering in the commercialization of innovative ideas in companies in the field of information technology and banking. Also categorized are the development of absorption capacities, development of research and development capacities, development of quality of evaluation teams, conversion of ideas into products or services, development of participation capacities, development of organizational networks. Manuscript profile

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List of Articles Grounded Theory